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In fast-moving categories like ours, you have to look ahead to stay ahead.

Nextin Research™ by MarketPlace is where supplement, pet nutrition, food, and beverage industry professionals turn to stay ahead of trends and plan for the future.

Since 2002, MarketPlace has served as a strategic advisor and brand activator for global enterprises and mid-market companies in these categories. An extension of MarketPlace, Nextin Research makes powerful insights and consumer intelligence available on-demand.

More than data, Nextin maps the connections between supplier innovation and consumer demand to uncover white space and inspire innovation.

With a full-circle view of the supplement, pet, food, and beverage markets, Nextin looks to the future so you can anticipate what’s next.

Explore the Research Store

What’s Inside Nextin Research

  • Insights-Rich Reports: in-depth analyses and perspectives on the future of the category
  • PowerPoint Charts & Tables: ready to drop into your next presentation
  • Comprehensive Data Sets: proprietary consumer research data in summary and raw formats for further analysis by your team or ours
  • Expert Perspective: research design and analysis by specialists who focus on pet, supplement, food, and beverage categories across B2B and consumer segments

Sourced + Sought by Leading Brands

What’s next in

This is the cover of food trends research available for licensing from Nextin Research by MarketPlace. Following the Nextin Research by MarketPlace logo, text in a white box reads: Food Trends. Fresh data. Future insights. - Insights Report - PowerPoint Charts - Full Data Set Behind the white box is a macro photograph of pink ice cream that fills the background of the Nextin food trends thumbnail.

The food innovator’s toolkit.

Nextin’s Food Trends research arms you with the data and insights you need to lead in the fast-moving packaged food space.

From detailed fiber trends to GLP-1 use, this comprehensive research package is designed to help you identify the white space and anticipate food market growth opportunities.

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This is the cover of supplement trends research available for licensing from Nextin Research by MarketPlace. Below the Nextin Research by MarketPlace logo, text in a white box reads: Supplement Trends. Fresh data. Future insights. - Insights Report - PowerPoint Charts - Full Data Set Behind the white box is a colorful sankey chart that fills the background of the Nextin supplement trends thumbnail.

The key to future supplement trends.

Nextin’s Supplement Trends spotlights growth opportunities in the supplement category, rooted in proprietary consumer research from Nextin.

Unlock the supplement need-states, delivery systems, and functional ingredients that stand to shape the future of the category.

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This is the cover of pet trends research available for licensing from Nextin Research by MarketPlace. Below the Nextin Research by MarketPlace logo, text in a black box reads: Pet Trends. Fresh data. Future insights. - Insights Report - PowerPoint Charts - Full Data Set Behind the white box is a photo featuring a silhouette of a mid-size dog, such as a labrador, shaking off after a swim. This image fills the background of the Nextin supplement trends thumbnail.

The pet category insights that look ahead.

Nextin’s Pet Trends research illuminates the pet parent perspective with a focus on the unique motivations of dog and cat owners.

From top need-states to trending retail channels, Nextin makes uncovers consumer values and behaviors that are shaping the future of pet food, treats, and supplements.

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Nextin Events

podcast

Trending: Pet Food

The 2025 pet food market with Nicole Hill of Nextin Research

Nicole Hill of Nextin Research by MarketPlace joins Editor of Petfood Industry and Host of Trending: Pet Food Lindsay Beaton to discuss the pet trends and consumer insights set to shape the pet food market in 2025.

Topics include: novel proteins in pet food, the “Biotics Bump,” multi-format feeding, multi-channel shopping, M&A impact, and more.

Listen now
trade show

SupplySide Global

Forget fleeting fads. This dynamic session plunges into the enduring trends shaping the food and beverage industry. Nextin’s Nicole Hill will join leading experts in a dynamic discussion about the most impactful functional ingredients, flavor innovations, and product development strategies capturing consumer demand.

Elevate & Innovate Session
Tuesday, October 28, 2025
9am-11am local time

Get the details
conference

Pet Food Processing Exchange

Pet parents of today and tomorrow

How is the evolving demographic of pet parents shaping the future of the pet food industry? In this session, Nextin’s Jon Copeland ll explore key trends, backed by industry data, to reveal how these shifts are influencing the development, marketing and distribution strategies of pet food companies.

Tuesday, October 21, 2025
11:45am-12:30pm local time

Event details
trade show

SupplySide Global

Segmenting women’s health: Unique need states for women across categories

In this Knowledge and Networking session at SupplySide Global, Nextin’s Nicole Hill will be joining fellow category experts to present fresh consumer data and insights on supplement need-states, ingredients, and consumer motivations — all within the context of women’s health.

Mark your calendar

Knowledge & Networking Session
Monday, October 27, 2025
4pm-6pm local time

Mark your calendar

What’s Next?

Get Nextin News + Insights

Nutraceuticals + Gut Health

Nutraceutical ingredients consumed by Gut Health Supplement Consumers in the prior 12 months

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