What's Next in Nutrition

While others show you what has already scaled, we forecast what's next. Nextin™ Research synthesizes emerging consumer demand, macro industry dynamics, and health and nutrition breakthroughs to bring you insights you'll act on.

Sourced and Sought by Leading Brands

Nextin Research Customer, Petsmart Logo
Nextin Research Customer, Petsmart Logo
Nextin Research Customer, Target Logo
Nextin Research Customer, SupplySide Logo
Nextin Research Customer, Cargill Logo
Nextin Research Customer, Nestle Logo
Nextin Research Customer, Purina Logo
A preview of a Nextin Research Consumer Insights Report showing the Dog Market Report
Chart showing how Nextin sees early emerging trends, while other platforms see things that have already scaled.

HOW IS NEXTIN MARKET RESEARCH DIFFERENT?

Predicting market trends with 92% accuracy.

Predicting market trends with 92% accuracy.

More than data, Nextin maps the connections between supplier innovation and consumer demand to uncover white space with refreshing accuracy. With a 1–3 year outlook on pet, supplement, food, and beverage categories, we prepare you for what's next.

More than data, Nextin maps the connections between supplier innovation and consumer demand to uncover white space with refreshing accuracy. With a 1–3 year outlook on pet, supplement, food, and beverage categories, we prepare you for what's next.

WHERE TO FIND EMERGING CONSUMER TRENDS

Consumer Insight Reports

A view of the inside of a Nextin Report.

Comprehensive & Detailed

Broad and deep insights paired with dynamic data visualizations. Explore what consumers want and why with consumer segmentation, purchase drivers, need-states, and more.

Interactive & Searchable

Built to Act On

A view of the inside of a Nextin Report.

Comprehensive & Detailed

Broad and deep insights paired with dynamic data visualizations. Explore what consumers want and why with consumer segmentation, purchase drivers, need-states, and more.

Interactive & Searchable

Built to Act On

Comprehensive & Detailed

Broad and deep insights paired with dynamic data visualizations. Explore what consumers want and why with consumer segmentation, purchase drivers, need-states, and more.

Interactive & Searchable

Your year-round reference tool. Rich, interactive charts and a searchable format, including Demand Signal dashboards that let you explore your market's white space.

Built to Act On

Turn opportunity into action. The Innovator's Toolkit evolves consumer behavior and demand into starter concepts, ready to fuel your next working session.

HOW CAN NEXTIN'S CUSTOM RESEARCH SERVICES HELP?

Less noise, more signal with custom research.

Custom Research

Feeling data and decision fatigue? We connect the dots in ways no other market research firm can. Our custom services and ideations have answered million-dollar questions for leading CPG companies and ingredient suppliers.

Feeling data and decision fatigue? We connect the dots in ways no other market research firm can. Our custom services and ideations have answered million-dollar questions for leading CPG companies and ingredient suppliers.

WHO IS NEXTIN RESEARCH FOR?

Clarity for leaders shaping the future.

As strategists and brand experts, we work directly in your industry alongside you. Armed with consumer insights and trends, we've anticipated what you'll need to innovate and invest with confidence.

As strategists and brand experts, we work directly in your industry alongside you. Armed with consumer insights and trends, we've anticipated what you'll need to innovate and invest with confidence.

Innovators & Brands

Consumer psychographics & segmentation

Emerging ingredient demand signals

Unmet need-states & white space

Format & delivery preferences

Why Nextin?

It can take years to develop breakthrough products. We reveal emerging demand to keep your R&D pipeline ahead of the curve.

Innovators & Brands

Consumer psychographics & segmentation

Emerging ingredient demand signals

Unmet need-states & white space

Format & delivery preferences

Why Nextin?

It can take years to develop breakthrough products. We reveal emerging demand to keep your R&D pipeline ahead of the curve.

Innovators & Brands

Consumer psychographics & segmentation

Emerging ingredient demand signals

Unmet need-states & white space

Format & delivery preferences

Why Nextin?

It can take years to develop breakthrough products. We reveal emerging demand to keep your R&D pipeline ahead of the curve.

Innovators & Brands

Consumer Segmentation

Emerging ingredient demand signals

Unmet need-states & white space

Pitch With Credible Data

Ingredient Suppliers

Functional ingredient demand

Consumer awareness by ingredient

Emerging format & delivery preferences

Need-state to ingredient associations

Why Nextin?

Identify which functional ingredients are gaining consumer traction and the functions and benefits your buyers seek.

Blue drink that uses water-soluable functional beverage

Ingredient Suppliers

Functional ingredient demand

Consumer awareness by ingredient

Emerging format & delivery preferences

Need-state to ingredient associations

Why Nextin?

Identify which functional ingredients are gaining consumer traction and the functions and benefits your buyers seek.

Blue drink that uses water-soluable functional beverage

Ingredient Suppliers

Functional ingredient demand

Consumer awareness by ingredient

Emerging format & delivery preferences

Need-state to ingredient associations

Why Nextin?

Identify which functional ingredients are gaining consumer traction and the functions and benefits your buyers seek.

Blue drink that uses water-soluable functional beverage

Ingredient Suppliers

Functional ingredient demand

Consumer awareness by ingredient

Format & delivery preferences

Pitch With Credible Data

Retailers & Buyers

Consumer demand signals by category

Format & channel preferences

Cross-category behavior analysis

Segment-level purchase drivers

Why Nextin?

Gain deep data on cross-category consumer behaviors so you can optimize assortment and buy with confidence.

a happy dog that is well taken care of

Retailers & Buyers

Consumer demand signals by category

Format & channel preferences

Cross-category behavior analysis

Segment-level purchase drivers

Why Nextin?

Gain deep data on cross-category consumer behaviors so you can optimize assortment and buy with confidence.

a happy dog that is well taken care of

Retailers & Buyers

Consumer demand signals by category

Format & channel preferences

Cross-category behavior analysis

Segment-level purchase drivers

Why Nextin?

Gain deep data on cross-category consumer behaviors so you can optimize assortment and buy with confidence.

a happy dog that is well taken care of

Retailers & Buyers

Category consumer demand signals

Format & channel preferences

Cross-category behavior analysis

Segment-level purchase drivers

Investors & Analysts

Consumer adoption curves

Category growth signals

Willingness to pay by segment

Emerging market investment opportunties

Why Nextin?

Assess market trajectory and de-risk early stage investments with primary consumer data on adoption curves and emerging demand.

a series of supplement pink capsules

Investors & Analysts

Consumer adoption curves

Category growth signals

Willingness to pay by segment

Emerging market investment opportunties

Why Nextin?

Assess market trajectory and de-risk early stage investments with primary consumer data on adoption curves and emerging demand.

a series of supplement pink capsules

Investors & Analysts

Consumer adoption curves

Category growth signals

Willingness to pay by segment

Emerging market investment opportunties

Why Nextin?

Assess market trajectory and de-risk early stage investments with primary consumer data on adoption curves and emerging demand.

a series of supplement pink capsules

Investors & Analysts

Consumer adoption curves

Category growth signals

Willingness to pay by segment

Emerging investment opportunties

Advisors

Forward-looking category predictions

Cross-category consumer behavior

Emerging trend signals by segment

Broad and deep market perspectives

Why Nextin?

Our predictive consumer insights sharpen your strategies with forward-looking data your clients can't find anywhere else.

a woman eating a high-protein nutrition bar

Advisors

Forward-looking category predictions

Cross-category consumer behavior

Emerging trend signals by segment

Broad and deep market perspectives

Why Nextin?

Our predictive consumer insights sharpen your strategies with forward-looking data your clients can't find anywhere else.

a woman eating a high-protein nutrition bar

Advisors

Forward-looking category predictions

Cross-category consumer behavior

Emerging trend signals by segment

Broad and deep market perspectives

Why Nextin?

Our predictive consumer insights sharpen your strategies with forward-looking data your clients can't find anywhere else.

a woman eating a high-protein nutrition bar

Advisors

Forward-looking category predictions

Cross-category consumer behavior

Emerging trend signals by segment

Broad and deep market perspectives

Press & Partners

Quantitative consumer data

Trend predictions with evidence

Cross-industry insight connections

Primary research you can cite

Why Nextin?

From Whole Foods Magazine to the IFT, Nextin has partnered with leading publishers and organizations across the industry.

a diagram showing how food & beverage, pet nutrition & care, and supplement indutry insights overlap

Press & Partners

Quantitative consumer data

Trend predictions with evidence

Cross-industry insight connections

Primary research you can cite

Why Nextin?

From Whole Foods Magazine to the IFT, Nextin has partnered with leading publishers and organizations across the industry.

a diagram showing how food & beverage, pet nutrition & care, and supplement indutry insights overlap

Press & Partners

Quantitative consumer data

Trend predictions with evidence

Cross-industry insight connections

Primary research you can cite

Why Nextin?

From Whole Foods Magazine to the IFT, Nextin has partnered with leading publishers and organizations across the industry.

a diagram showing how food & beverage, pet nutrition & care, and supplement indutry insights overlap

Press & Partners

Quantitative consumer data

Trend predictions with evidence

Cross-industry insight connections

Primary research you can cite

What our customers & partners say.

1 / 3

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets

portrait of Hannah Hughes
Jim Meyer
Italgrani USA logo, Nextin customer
Amanda White
SupplySide logo, Nextin media partner

What our customers & partners say.

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets

Resources & News