Nextin Research by MarketPlace
A pulse on category-specific consumer trends with a future-facing view, Nextin Research™ helps food, beverage, pet, and supplement industry professionals anticipate what’s next.
Ready-to-use research.
Visionary insights.
Revelatory insights connecting consumer, supply chain, and market dynamics
Ready-to-use data and charts ready to pull into your next presentation or report
Raw and normalized data sets for further analysis by your team or ours
Anticipating what’s next with innovation insights and ideation starters
What’s Inside
Here’s what to expect within each Nextin Research Package
Visionary Insights
A micro report that connects the dots between our proprietary consumer research, supply chain and nutrition science perspectives, and innovation possibilities through data visualizations and protocepts (PDF).
Consumer Trend Charts
A ready-to-use chart for each question posed to a qualified consumer panel, typically comprising 700+ U.S. consumers pertinent to the category. Charts are made user-friendly, including both PowerPoint and PDF formats, so you can easily incorporate them into internal and customer presentations.
Raw Data
An Excel file containing every question and answer per respondent included in the data set; useful for those who have data analytics capabilities or resources.
Normalized Data
Tabbed data in an Excel file. Each tab includes a single question, table of consolidated quantitative responses, and a bar chart.
The Nextin Research Methodology
Market Specialization
Since 2002, we’ve been helping food, beverage, pet, and supplement brands anticipate what’s next. Our category strategists are deeply engrained in these markets, from upstream supply chain to consumer experience.
Full-Circle Perspective
Engaged in B2B and CPG businesses for a comprehensive understanding of the supply chain, we connect insights to ingredients to innovation to market.
And because we’re integrated within the B2B supply chain, we understand the ingredients, technology, and innovation that make it possible for CPG products to deliver what consumers seek.
Informed Curiosity
Strategy-led and emotionally intelligent, we connect our category specialization in pet and human nutrition—food, beverage, treats, supplements, and beyond—with the needs of those who are shopping these categories.
So, we ask better questions to build a more informed perspective of the future.
Nextin Data is Grounded in
Representative Sample Sizes
balanced for U.S. census by region prior to survey screeners, at multiples that allow for further analysis and data slicing while maintaining a representative sample.
Strategic Screeners
that concentrate sampling on product decision-makers, purchasers, and consumers in the category being explored.
Reliably Sourced Consumer Panels
obtained through our sampling partner, Dynata. The largest first-party data company in the world, Dynata has been in business since 1970.
Informed Analysis
in which we explore subgroups and slices to uncover the revelatory insights that inform our hypotheses about emerging trends.
Consumer-Centric Research Design
in which we explore industry topics through a consumer lens, with consumer language.
Revelatory Research
Nextin’s forward-looking consumer trend data and insights help you stay ahead in your category by connecting consumer needs, psychographics, and behaviors with product development, supply chain, and market intelligence.
Always looking to the future, Nextin Research helps supplement, pet, and food and beverage professionals anticipate what’s next.
Innovation Insights
Nextin Research keeps the pulse on current and emerging supplement, food, beverage, and pet trends. Decidedly future-facing, Nextin connects the dots between consumer research, nutrition science innovation, and the future of our integrated categories.
Seeking Strategy Consulting?
Product Protocepts
More than identifying emerging trends, we bring them to life through protocept renderings.
Protocepts are virtual mockups of product packaging based on innovation concepts that we define and develop.
Product type
Potential claims
Ingredient callouts
Flavor
Functionality
Faux brand name
Interested in protocepts of your own? We can work with you to define and develop protocepts that help your customers and company envision the future.
What’s next in
Supplement Consumer Trends 2024
Look ahead with this deep dive into supplement consumer motivations, aspirations, and behaviors. Nextin’s 2024 Supplement Trends research package includes future-facing insights and over 150k individual data points from our survey of 754 supplement consumers.
Pet Category Trends 2024: Supplements, Food, Treats
Stay ahead of pet category trends with an immersive perspective of U.S. pet parents informed by our survey of 754 U.S. dog and cat owners. Nextin’s 2024 Pet Trends research package explores the perceptions and purchase of pet food, treats, and supplements.
2025 Nextin Research: 3 Categories, 9 Reports
PRE-ORDER + SAVE 20% Stay ahead with Nextin’s 2025 research bundle, including 9 research packages across supplement, food and beverage, and pet categories. Consumer research will be conducted in early 2025 to inform the exclusive data, charts, and insights.
What’s next in your category?
Look ahead with Nextin news
Nextin research by MarketPlace helps supplement, pet, food, and beverage professionals look ahead to get ahead, connecting them with what’s next.
Nextin™ is the source of ready-to-use, future-facing insights for supplement, food, beverage, and pet businesses from the category specialists at MarketPlace™.
Nextin Research by MarketPlace
6500 Chippewa Street
4th floor
St. Louis, Missouri 63109
USA
©2024 MarketPlace Innovations, LLC